It can be easy to get comfortable in your business. You’ve got your steady income, loyal customer base, and you’re making money without worrying about where your next sale will come from. But over time, your business grows, and so does your vision. (Or at least it should!)
If you haven’t been thinking of ways to develop your brand in the past year, you may be comfortable in your hustle, and missing out on even more money.
But how do you know it’s time to make the move? Here are 5 signs that definitely mean it’s time for an overhaul.
Your brand name no longer reflects your brand vision.
Let’s say you started your business selling products, but now you’ve mastered your field and now sell classes and trainings so others can develop their business as you did. This is a major sign you’re going to HAVE to rebrand. Not only has your vision changed, but your products have too.
None of your branding matches.
Cohesive branding is vital to creating recognition between your customers and your brand. If nothing is coordinated, you may be missing your mark and not attracting potential customers who are willing to pay more because they trust your brand.
It’s hard to find information.
People want to know as much as they can about your business. If this information is hard to find, you could be missing out. This may mean that you don’t have an organized website, or your website is hard to navigate. Having a cohesive, and organized website can be the difference between a customer logging off or placing an order.
You want to attract a different clientele.
Maybe you want to upgrade your brand and bring in a new type of client. Maybe you want to get the attention of a new audience. Whatever the goal may be, your branding plays a major role in what/who you attract. Fostering brand loyalty among new customer segments starts with ensuring your brand is relevant to their needs.
You’re struggling to raise your prices.
Sometimes it can be daunting to think about raising your prices. This also goes into attracting a different clientele. People are willing to spend more on your brand if you provide an experience that reflects what they’re spending.
Long story short: Ineffective branding and web design could actually be costing you money. Prioritizing your business by building a brand that attracts your clients can drastically change your bottom line.
Schedule a consultation with me and let's get the MOST out of your business.